First week at the new job, last post?

Please click on the image to read my text. It was an experiment and it didn't come out exaclty as planned. Sorry for the inconvenience.

BusinessWeek's slideshow of Queen's School of Business

My colleague Manish sent us an interesting link to this slideshow at BusinessWeek:

Queen's School of Business Tour

A good MBA reference site in Germany

I just received another newsletter from the http://www.mba-channel.com/ website. It is a relatively new website, started this year, and it has developed nicely.
What I like most in that website are the reports they write about different topics with a very critical view. From time to time they actually critic or put some school in check, which I think is very healthy.

One of the things that I found out during the MBA is that there is MBA reality and what I call the MBA "media hype". MBA schools are very clever in using the media for publicity. Of course. Positive reports go hand-in-hand with paid advertisements, as is usual in any industry. This gives MBA candidates a skewed impression of how an MBA develops, what one can expect of it, the job market reality afterwards. This gets reinforced by the fact that those owning an MBA title, like myself, will very seldomly critique the title and its institutions in a negative way. After all, we don't want to diminish the value of our degrees, do we? We have to care for our brand.
I continue to be extremely happy with my MBA experience, don't get me wrong. I met a lot of great people, visited interesting places, learned a lot, had lots of fun and, all going well, will double my salary in February.

Anyway, I just though of writing quickly to endorse the mba-channel.com website, which has also an English version.

Ah, they also tried to build an MBA community, which is commendable, but it hasn't really picked up yet. Maybe it is because they are offering features like blogs, photo albums, polls, etc., that people already use in other sites which are not MBA-specific. Maybe, instead of trying to create a whole new community environment, they might focus on getting content from elsewhere together, or focusing user interaction around their best features: their specialised stories and information.

Mannheim, Queen's and BusinessWeek

OK, so I checked out BusinessWeek's slides on the top non-US business schools, knowing very well that Queen's School of Business had grabbed the first place for the third time in a row (2004, 2006 and 2008). My surprise was to see the banner on the top of the page:

Mannheim is investing quite a lot in marketing. We have seen them on Facebook, I have seen them on the schedule leaflets on the ICE trains to Mannheim and now, BW.
I guess that all is good, after all, the better the Mannheim name is known in the business world, more valuable my Mannheim MBA degree gets.

The MBS Facebook network

Thanks to Sascha, MBS FTMBA08, now there is a network for the Mannheim Business School on Facebook.

If you have an e-mail @mba-mannheim.com, you can join. 

Go to:

• Settings
• Networks
• Type "Mannheim Business School" in the "Newtork name:" field
• Fill in the details
• Click on "join network"
• Check your MBS e-mail for a confirmation link

That's it. 

BTW, I highly recommend you to send an e-mail to the IT guys and ask them to forward your MBS e-mail to your personal account. I use it with Gmail, it works like a charm.

Blogger is back, will I be back too?

Since mid-August I had been locked out of blogger.com. Today, after almost a week without posting, I found out that my login at blogger.com works again. No idea why, no word from the not so nice people at blogger.com.

Funny that this happens now, because I have been thinking about this blog and its future. What is its purpose and who my audience is or should be.

When I first started blogging, it was a way to keep friends and family informed, and it was relatively private. I had a robots.txt file which prevented google to list it. It was written in Portuguese. And I passed the link to selected friends and family.

The MBA changed the aim of this blog. It certainly changed the audience I had in mind for it. I still wanted to keep family and friends informed. Luckily, they are all smart and well educated, so it was possible to change the language to English ;-) This was necessary to include three additional groups of readers: future MBA colleagues,  potential employers and future MBA candidates.

I am happy with the results. My MBA colleagues, their relatives and members of the 2009 class of the Mannheim MBA told me they read this. My family and friends certainly do. And, if your google "Fernando Bresslau" you find this blog followed by my LinkedIn and Xing profiles.

But soon I will be definitely employed. And I have been far from the MBA life for a couple of months already. So the audience of my blog will revert to what it was before: family and friends. With one big change: more of my friends now don't speak Portuguese, so the language will continue to be English.

I will certainly blog about my new job, the industry and the trends. But this will be on a blog separate from my personal blog. I could be blogging, starting in February 2009, about the chemical, automotive or wind power, depending where I'll land. And I would then blog with the interests of the company in mind. But this is the future, let's see.

I was also thinking about the declining frequency of my posts here. Sure, I have a project at DHL Brussels which keeps me busy 8 hours a day, job search and career decisions get another chunk of my attention and other beautiful things in life also captivate me, Brussels is an interesting city.

I certainly have transfered much of my broadcasting to a new tool, twitter. Actually, twitter linked to my Facebook status, through which I reach most of my MBA colleagues. Interestingly enough, Luli Radfharer, a professor at the arts and communication school at the University of São Paulo, whose courses I took in 2002 and 2003, twittered about an article stating that blogging was passé. I kept in touch with Luli over all these years through our blogs at first, and now through twitter. And I can see where Paul Boutin, the article's author, is going. He has good observations on how blogging has emerged and developed, and what we can expect from personal communication (or broadcasting) in the near future.

I will continue to blog. But I suggest you to follow me on twitter or on facebook. I will certainly be more present there.

And if this article is a bit confusing, please excuse me. It has been a long day, a long week, a long month and a long year. Can't wait to go to Brazil on Christmas and take the whole month of January off.

Comments and suggestions for your job search strategy

I just answered a questionnaire by the Mannheim Business School on my job search. In the end, they asked to highlight what we thought was important and add other points. I added a few.

These are the points that the school suggested which I think are important:

• Career fairs
  
• Contacts to professors or to external people that came to our lecture
  
• Online career services
  
• Analyzing and focusing on capabilities and experience
  
• Career services by partner schools
  

There is no order of preference in the list above, nor in the list below, where I went on writing down what I thought was useful for my search.

• Apply to companies which are not on the top of your list first
  
• www.monster.de
  
• EBS Symposium
  
• Konaktiva Darmstadt
  
• www.access.de
  
• Send a big number of applications, but keep them relevant.
  
• Evaluate clearly what is important to you: salary, function, industry, location, work-life balance, company culture, ethics and reputation. There isn’t only McKinsey with fat bonus.
  
• Keep track of your expenses and follow up on interviews.
  
• Share jobs with your colleagues; they will send you good jobs back.
  
• When talking to companies at fair boths, go in pairs for a general Q&A session, than come back with focused questions alone.
  
• When talking to a company, try to have a specific position you want to apply to in mind. Germans like to see focus and confidence.
  
• Rewrite CVs and cover letters constantly, ask others for feedback and keep good version control. Expect to dedicate several hours a week for this task.
  
• Install a PDF printer driver to convert your documents. Send only PDF files to recruiters.
• Consider going back to your country of origin as a very concrete option.
  
• Be prepared by the fact that the MBA is still a big unknown in Germany.
  
• Learn as much German as you can.
  
• Use your master thesis project to interview high ranked executives in companies you plan to apply for. It is easier than you think, you learn a lot, you train for a real job interview and you get valuable contacts.
  
• Don’t expect too much from the semesters abroad in regards to job search. The timing is not right. Use the career services to refine your application documents and goals.
  
• Get as many reference letters as you can from past employers or professors as soon as possible. In Germany, every line of a CV has to be confirmed by an official document.
  
• Use Xing.com. In Germany, it is more important than LinkedIn, even if it has a horrible name.
  
• Use LinkedIn. Get recommendations from contacts.
  
• Blog and Twitter about relevant aspects of your MBA. I got a job lead through twitter.
  
• Let your colleagues know which kind of job you are looking for: industry, function, location.
  
• Get your GMAT book out and do some math exercises. Good preparation for consulting interviews.
  
• Look for MBA specific positions. In that way, you avoid being compared to 24 year old undergrads fresh out of college.
  
• Don’t ignore positions for 24 year old undergrads fresh out of college.
  

19th EBS Symposium

I applied for and was invited to the EBS Symposium this weekend. It is an impressive event held by the European Business School, a private institution, and its students. It seems that 1200 people were invited, among students, young professionals and representatives from the business world.
The list of speakers was also impressive, with many high caliber personalities there. Unfortunately, many simply didn't show up, maybe because of the consequences of the games played in Wall Street last week. But, just as an example, the German or European bosses of the main consultancies were all there. Again, impressive.
I stayed with 4 other students i nthe apartment of 3 EBS students. This was a good thing, as this created a group of familiar faces with whom I spent most of the time during the event.
We were well taken care of. Besides the simple, but free accomodation, we had a very good shuttle service, all meals taken care of, internet access and even a very nice party on Friday evening, at a winery. I didn't stay for the party on Saturday nigh.
Some of the talks were very good, like the one from John Major and the one from Dr. Burgess, EMEA Chairman of BearingPoint. Other talks were not as good and I missed one or two talks because they were post poned or simply cancelled, without notice. But there was always something going on, so that was ok.
Furthermore, there was a good career fair and pre-scheduled interviews with interested employers. The list of companies was very good, of course. But after being in Berlin, Mannheim, Darmstadt and München at career fairs, you start recognize some of the faces and new information gets more scarce. The interview with KPMG was very interesting, though, and I got the confirmation that I would be invited for the next partner round. But this will probably be after Belgium and Brazil, in 2009. Let's see.

I have put some pictures up on Picasa. I hope you enjoy them.
Tomorrow I should be leaving to Brussels, finally.

Brussels, DHL: the next step

It happened very suddenly during the "thesis week", the days before the deadline. An e-mail from a good friend from Warwick advertising a job at DHL in Brussels, a CV and motivation letter sent very quickly and an interview on the next day: I will be working for DHL in Brussels until Christmas.
It is a very interesting project in the finance department, working with the finance director of DHL Service Parts Logistics. It is a new field for me, therefore I expect to learn a lot.
I am also excited to be in Brussels. I have been there a little over one year ago and have some confusing, but nonetheless, fond memories from the city (well, not really the city).
I am also glad to have some time to research and think about the next permanent employment. This job gives me the opportunity to do the job search while employed, which takes some pressure of the job hunt. I now have the time to consider the offers that I already have and the ones I expect to get in the next few weeks carefully.
Of course, linked to the job search, DHL itself and the DPWN group are employers which have been on my radar since the beginning of the MBA and I am looking forward to getting to know this group better. They are growing rapidly and I expect to find interesting possibilities there.
So now you know. If any of you plans to be near Brussels in the next few months, send me an e-mail, I would be glad to show you around and, if possible, even offer a coach or sofa to sleep for a night or two.

Imported traditions

Jalal just posted this:

It was fun!

Welcome to the Mannheim FT MBA 2009!

Last year we were not able to attend the graduation ceremony of the Mannheim FT MBA 2007, as we were already scattered around the globe, having the first subjects of our own course.
This year things are somewhat different, and we have students staying in Mannheim for their complete MBA. So they were able to attend our ceremony and even our party afterwards. It was cool to meet them by chance yesterday and see them officially for the first time today. It is a pity that this will also probably be the last time that the two classes meet in such big numbers, but I am happy to say that they are a really cool bunch of guys. And there is even another Brazilian to make things a bit more fun!

 

Welcome guys and girls and all the best for your MBA! Don't forget to learn how to row, go the the Schneckenhof parties, check out the Hafenstrand bar in the summer, eat takeout food from Mr. Chang, watch videos in the classrooms in N2 and go to the Pfalz for some wine tasting.

The Mannheim FT MBA 2008 is officially over!

And the ceremony was really nice, the "Rittersaal" at the Mannheim University Palace was a great place to celebrate it.

 

And the party afterwards was even nicer! I am still coming down from the thrill of it, I had a blast and was very happy to meet new people, enjoy the company of good friends and have my cousin representing my family.

Everybody almost done, short update

 

All groups have handed in their dissertations (as you can see in the picture) and most of the groups have done all their presentations too. So, this week is dedicated to finishing things in Mannheim. My group still has to prepare the results for the company (we'll meet one last time next week in Hanau), but most people are going after their own things: job search, apartment search, vacating the apartments in Mannheim, buying dresses and shirts for the graduation ceremony, receiving relatives who have already arrived for the party on Friday, etc.
We are also slowly saying our goodbyes. Yesterday we had a nice get-together at Markus' place, on Sunday I even went rowing one last time, tomorrow some people are meeting in Frankfurt, Thursday is Hafenstrand and Schneckenhof double party night and Friday is Friday.
Personally, I am moving to Darmstadt first and have 3 or 4 interviews scheduled in the next 10 days. There is so much I want to do, but I seem to have too little time. Nonetheless, I am still able to "waste" time reading a book or surfing the internet, when I should be concentrating on work. So let's try to do the latter.

Thesis is ready, call me Master

It is done. It's just not printed yet and B is going over it one more time, but the version I have on my USB stick is already very, very good (IMHO).
This was the last step of the MBA and it is done. Now tons of paper will be expelled to recycling and I and our team room 3.3 will be cleaned. For the first time this week, my computer will be taken home.
BTW, great infrastructure here at the new learning center at N2: good internet connection, air condition (sometimes too cold), great chairs, tables, white boards, flip charts, printer & copier, water coolers and even a kitchen. I lived here for the last 3 or 4 days, just going out to buy food (scattered all over the room at the moment), eat at the mensa (cafeteria)or go home to sleep.
B and T are creating the final PDF of the thesis now, the printer will start working in a few minutes.
And I will unplug now. I am not a bit sleepy, but tired as hell. It was a great week, and it hasn't ended yet.

Mannheim Business School 2.0

So this is what I found while surfing my colleague's Facebook pages for productive, thesis related purposes.
I would be really interested to learn how Facebook advertising is performing for Mannheim Business School. In Canada we had a presentation of the founder of www.redflagdeals.ca who said that his results with Facebook had been very disappointing.

The end from another perspective

My blogging Warwick friend Chris is also feeling the end closing. But he has already started saying his goodbyes, this hasn't really started for us, although we have seen some of our own leave for good (to get cute little babies, for instance).
I haven't felt the sadness yet and the party at N2 yesterday was more of a celebration. But go check Chris' impressions out.

Now I can say that it is almost over

We had the final presentation of our thesis today at the Heraeus site in Hanau, and all went really, really well. Heraeus is an interesting German, family owned high-tech company and it is not everyday that you have the opportunity to present and discuss your findings to the two most senior managers of a company with 12 thousand employees in over 70 countries and a turnover of more than 11 billion Euro. Yeah, billion.

Our academic supervisor, our project sponsor (head of corporate development) and a great team!

The presentation went smoothly and was actually fun. I was very happy with the results of the team and so were the professor and the company, I had the impression. It was an intensive 2 months of work, getting ourselves into a very new subject for us, but the conclusion we got were solid and useful for the company. And we learned a lot, especially from the 10 or so interviews we conducted with senior managers from important corporations.
But not all is over, we still have 50% of our thesis to be written this week and, after that, we all will be MBAs, deservedly.

But tonitght we have decided to commemorate a bit. And I should go back to where the music is playing.

Message to the next MBS Full Time MBA students

Hi all,

I understand that some of you are already arriving in Mannheim around the 10th of September. My plan is to see how I can bring you and the FTMBA 2008 students who are still around together. One of the great things of the MBA is to meet new people, and this should be fun. And useful for you, you should feel free to ask us any questions you have.

Until the 5th of September, none of us 2008ers will have much time, as we are all working on our thesis. On the 12th of September we have our graduation ceremony. So between the 10th and the 15th of September we should have several chances to meet.

Let me know your plans and we will work from there. You should also forward this message to your other colleagues and tell them to get in touch with me. I'll be happy to organize this.

Now let me go back to my project presentation slides.
All the best,
Fernando

Communicating the purpose through

I am eating something similar to a Soupy Snax, so I decided to publish this text I wrote as an MBA assignment. It is one case were I can combine the themes MBA and harmonica safely.

I had previously seen the Soupy Snax 4:00 example somewhere, but it is a very good instance where the purpose of the product is so well communicated to the client.
In yet another example of the harmonica industry, Hohner has secured for them the best name a diatonic harmonica could ever have: "The Blues Harp".
Harmonicas are divided in mainly 3 groups: traditional instruments, chromatic instruments and, the most popular, the ten hole diatonic harmonicas. The latter are the more affordable models and are the only ones whose notes can be soulfully bent, giving it the characteristic wailing sound so intrinsic to harmonica blues playing.
But these instruments are not known as ten hole diatonic harmonicas, but under the nick name "blues harp". So, by registering this name decades ago, Hohner has made sure that, when an aspiring musician comes to a music dealer and asks for a harmonica to play the blues, he or she will probably ask using the most common name in English (and several other languages, additionally): "I want to buy a blues harp". The consumer is not aware that he is using a specific model name, but he has narrowed the choice of the dealer to this Hohner product. If he or she asks for a blues harp and gets a Hohner Blues Harp, he or she will be reassured to be buying the correct item. If the dealer offers a Suzuki Folk Master, which is a very similar instrument, the customer might become confused.
Just as a side note, the most traditional blues harmonica is The Hohner Marine Band, which, for a harmonica, is an awful name, as it doesn't convey any meaningful message to today's population (the Marine Band was a popular American Navy brass band in the late 19th century).
Hohner has tried to name their chromatic harmonica in a meaningful way. A chromatic harmonica is a harmonica which, differently from the other two categories* of instruments, can play a full chromatic scale. It was probably the most significant invention in 200 years of harmonica history. The name the Germans out of Trossingen came up with was "The Chromonica", which should convey the differentiating quality of this instrument. They had success in that, as it is easy for a buyer to figure out that he or she is doing the correct purchase when looking for a chromatic instrument. But Hohner's hopes of establishing the name Chromonica as a synonym for chromatic harmonicas didn't really work out that well. Some older generation Germans will use it in that way, but most of the harmonica community uses the term "chromatic harmonica" instead.
During my stay there, we launched the "7 Blues Harmonica Starter Set", which is a set with 7 inexpensive and low quality harmonicas, for a very affordable price. We tried to manage consumers' expectations by including the "starter" word in the name and by mentioning in the package that this was the ideal product for starters wanting to experiment with different keys or tonalities. Furthermore, we refrained to use the expression "blues harp" to differentiate this product from the actual "blues harp" model.

*Okay, not really. Richter style harmonicas and even tremolo harmonicas can be played chromatically with the use of advanced techniques.

This is the great team I have been working since June. During this project, we have interviewed all 5 Business Units of Heraeus to establish the technology fields we would look at, I developed an online algorithm for skimming the internet, we identified over a hundred information providers, had interviews with high profile professionals in 3 international high-tech corporations and got in touch with at least 2 VC firms.
There is still a lot of work to be done (like preparing the final presentation and actually writing the thesis), but I am very happy with the results so far, considering all the other paralel activities that have taken place (like job search and rowing competition) during this period.